A successful manufacturer once said that he sold 1 million quarter-inch drill bits to people who didn't want drill bits at all. What they wanted were quarter-inch holes. Business people bought $7 billion dollars worth of promotional products last year, but they weren't looking for promotional products per se. What they wanted were results. Those promotional products were the drill bits that gave them the increased revenue, store traffic, booth traffic, motivated employees, raised funds, sales leads, better shelf space, better customer relations, etc., that they were looking for.
Promotional products make up an industry you probably didn't know existed, yet have been surrounded with most, if not, all of your life. Look over your desk - see anything with a logo on it anywhere? Check out those pens. Your calendar? Your coffee cup? Chances are you'll find more than one item you've been given with a logo or slogan on it. And at home you likely have more than one T-shirt, key-tag or refrigerator magnet reminding you of someone's business. All of these things are promotional products.
